Mistakes to Avoid When Building a Brand
There is no special formula to build a brand, but that doesn’t mean there aren’t certain things that businesses can do to help the process
View ArticleThe Web 2.0 Era Has Begun
Recently, there has been an explosion of web 2.0 companies on the Internet. Many have transformed the way we share information across the web. Although many of these programs are free for the user,...
View Article3 Common Mistakes People Make When Promoting Their Business on Social Networks
Most business owners know that social networks can be a powerful tool when promoting their business. Because of this, almost every business now has a Facebook page, a Twitter account, and a host of...
View Article7 Branding Missteps to Avoid
Although there is no one sure-fire formula in establishing a strong brand, the one thing business owners can do is avoid the common mistakes committed in building a distinctive brand
View ArticleWhy brands are leaning towards minimalism
Minimalism just makes sense. The ability to make your brand memorable and consistent are all keys in creating a great visual identity. Simplicity is key when you desire to get your point across to a...
View ArticleTop 8 Branding Needs for Startups
A brand is much more than a logo and hiring a “branding agency” only gets you half-way there.Often you need a team of designers, writers, attorneys, etc. to make sure you have a everything in place to...
View Article7 Ways to Weigh Your Start-Up Risks — and Reduce Them
Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and...
View Article6 New Rules For Online Business Branding
The fresh rules for online business branding are now focused on engagement and interaction, and less on presentation. Defining your brand is more like a journey of business discovery
View ArticleHow To Start Your Business With A Great Brand
An entrepreneur must dream up a great name for their new venture. The name should inspire your intended audience. It should be memorable. Your name is important as it identifies the brand
View ArticleRecognizing the Importance of Brand Guidelines
Your brand embodies everything from your brand message and mission statement through to use of logos, tones, fonts, colours and imagery the brand guidelines help to underpin your marketing activity
View Article10 Marketing Rules to Command Customer Attention
Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today.
View Article3 Stages of a Company’s Social Integration
Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the...
View ArticleHow to Dramatically Improve SEO
Here's an easy way to determine what your customers want--and how to best meet their needs. First it was keyword stuffing. Then link building. Then cloaking and alt tags and text links in footers. And...
View ArticleExpect To Save Millions In The Cloud? Prove It
The General Services Administration, in justifying its decision two years ago to adopt Google's cloud services for email and collaboration, projected it would save $15 million over five years. Now, an...
View Article3 Ways to Kick Start Your Business into 2013
Um, hello--it's Q4, time to pull your head out of 2012 and start thinking about upping your business game in the coming year. The first tool for the job? My foot planted firmly (and repeatedly) on your...
View Article10 Mistakes Your Business Might Be Making on LinkedIn
LinkedIn isn't just a good resource for professionals. When used the right way, it can be a powerful tool for businesses, too -- and not just for recruiting, the way most managers think of using the...
View ArticleBusiness starting to trust cloud
The single biggest use-case for public cloud hosting is deploying external applications, and all indications are that this trend will continue in 2013. These were the findings of a survey of more than...
View ArticleGoogle ends small business’ free ride on Google Apps
Google will start charging small businesses to use its Google Apps productivity suite as the company mines previously free services for new revenue streams. Businesses with 10 or fewer employees will...
View ArticleWork Shifting, Business Continuity, And The Cloud
Cloud computing’s inherent property of accessibility is one of the key motivators for its adoption by the general public and smaller businesses alike. Businesses and organizations often have offices...
View Article4 Best Practices for Digital Marketers in 2013
Another year, another attempt to predict the future. If 2012 was the year of Korean dance videos, citizen curation and Superstorm Sandy, who can possibly tell what 2013 might bring
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